Amanda is a social and cultural strategist, and writer. She has shepherded brands through the evolving art-slash-science of impacting pop culture at scale for over 10 years, and aims to connect brands to the communities they serve. 

In human speak: Amanda likes to do cool stuff to make cool people talk about cool brands.

Amanda is now at Riot Games leading the social squad that works on League of Legends. She was their first Principal Social Strategist. Her team is also probably the first in history to win a Clio for a tweet about feet. Her previous work includes launching Hulu’s Originals content vertical through watershed moments like The Handmaid’s Tale, and similarly helped Spotify “make podcasts a thing.” (She did have some help of some names you’ve probably never heard of, such as Michelle Obama, oh and her husband, Barack; and Meghan, Duchess of Sussex, and her husband, Harry).

In addition to her professional work, Amanda is a mentor and volunteer in several arts programs and believes strongly in the power of the arts and education. She is a member of the RAINN Speaker’s Bureau. She currently resides in Los Angeles with her strays-turned-aristocats, Fish and Chip. She is pursuing a secondary undergraduate degree in Creative Writing from the University of Oxford, and has written her debut novel.

You can find Amanda’s contributions to the media industry and pop culture dialogue on Substack.